Aspen Skiing Co. employees are making a special push through their Caring for Community Fund to collect donations for COVID-19 relief in the Roaring Fork Valley.
March is the second-highest revenue-generating month of the ski season after December. It makes sense; many schools are on spring break during that month, and skiers and snowboarders gravitate to the good conditions and sunny skies.
If conditions allow at all levels — within the state, Pitkin County and the snowpack — Aspen Skiing Co. hopes it can safely reopen Aspen Highlands at some point during May.
“We’ve been pretty upfront with it all along,” SkiCo’s vice president of communications Jeff Hanle said via phone Wednesday afternoon, “that we’re going to try to maintain the ability to open Highlands very late season if we are given the go-ahead that we can do it, if the conditions are decent and good, and if we can open [Highlands] with a plan that keeps our employees and our guests safe at the direction of the county health and state health.”
Aspen Skiing Co. plans to proceed with multiple capital improvement projects this summer despite losing a significant chunk of revenue due to the coronavirus crisis.
The 2018/19 ski and snowboard season has officially arrived in Colorado with a number of ski resorts opening, taking advantage of the recent storms which dumped snow by the feet, not inches, on their slopes.
Snowmass Base Village gets new life. (Snowmass Village/Facebook)
There’s lots going on at Snowmass this summer as ownership works to finally build out the resort base area and to establish the Colorado mountain as a major summer destination.