Windham Mountain Inks Sponsor Deal With Yankees
The New York Catskills resort of Windham Mountain becomes the latest ski resort to look to Major League Baseball as a marketing partner. Windham has announced a multi-year partnership with the New York Yankees.
First came Waterville Valley’s sponsorship link with the Boston Red Sox. Now, the battle for baseball supremacy has been joined.
“The partnership showcases two world-class brands and experiences,” said Chip Seamans, Windham’s president and general manager. “Many of our winter guests are Yankee fans and we think they will be particularly excited about this relationship.”
The deal calls for Windham Mountain to be the “Official Mountain Resort of the New York Yankees” and includes Windham presence on the Yankee Stadium Terrace Level LED Board, concourse signage, print presence in Yankees Magazine, and branding on the stadium televisions.
Windham’s announcement says “the multi-year, multi-faceted partnership seamlessly unites the two brands to offer Yankee fans a luxury sporting experience beyond the baseball season.” Windham is about a two-hour drive from New York City.
Photo: Windham Mountain/Facebook