March is the second-highest revenue-generating month of the ski season after December. It makes sense; many schools are on spring break during that month, and skiers and snowboarders gravitate to the good conditions and sunny skies.
This March, however, a black cloud hung over the ski industry—and the ripple effects caused by the COVID-19 pandemic could plague the industry for years to come.
With the novel coronavirus beginning to make a serious impact in the United States in late February/early March, the closures of public areas enacted in the interest of social distancing had a disastrous effect on ski resorts. According to a model by the National Ski Areas Association (NSAA) with RRC Associates, the economic losses caused by COVID-19 are estimated at $2 billion. That takes into account not only revenue losses for the end of the 2019-20 season but an expected drop in future season pass sales, as well.