Waterville Will Play Ball As Ski Resort Announces Partnership Deal With BoSox
Two of New England’s oldest attractions have partnered in a unique deal where the Boston Red Sox, a century old sports franchise, and Waterville Valley, located in the even-older tourist mecca of New Hampshire’s White Mountains, have, well, “teamed up.”
Waterville Valley CEO Chris Sununu and Red Sox EVP/COO Sam Kennedy jointly announced a three-year deal. Terms include Waterville Valley lift-ticket giveaways, exposure in historic Fenway Park on the centerfield scoreboard, the concourse, and EMC level suites, and deals on lift tickets, activities, and other promotions for fans at the ballpark.
“The partnership represents everything we are striving for at Waterville Valley Resort,” Sununu told SnoCountry.com. “Giving New England families a first class recreational experience is what we and the Boston Red Sox are all about. I’m just looking forward to seeing Wally (the Green Monster) on a snowboard.”
Kennedy said, “Fenway Park, the Red Sox, and Waterville Valley have created memories for generations. Both will continue to create memories for many years to come, which makes this partnership so special for many.”
Sununu said the ski resort and baseball club share much of the same market, and the effort by both to provide “an exciting and fun opportunity for New England families to spend time together makes this a perfect partnership.” Waterville is the closest major resort to Massachusetts and Rhode Island and a “huge part” of the ski resort’s market comes from the Greater Boston area.
What It Means: The new ownership of Waterville Valley continues moving forward on its stated goal of returning the resort to its former glory. Tip: Don’t wear your Yankees hat on a chairlift.
Top Photo: Wally the Green Monster
Bottom Photo: Waterville President Tom Gross and Red Sox Client Service's Jeff Farmer.