Vermont’s Jay Peak Resort is dropping lift ticket prices for the 2012-13 season, some by as much as $50 for guests who utilize the resort’s Radio Frequency Identification (RFID) ticket system.
Last year Jay Peak debuted their new RFID ticket system, and while there were a few opening day hiccups, the system provided quicker access to the slopes and now, most importantly, cheaper lift ticket prices for the upcoming season. After skiers and riders have initially purchased an RFID ticket, they will be able to reload that ticket online at the special rate as many times as they’d like.
A single-day lift ticket last year was $75. This year a single-day ticket will cost just $64 - a drop of 15%. Multiday tickets, which are already discounted, will see steeper cuts. Ten dollars will be taken off each additional day purchased, so that a five-day ticket will be further discounted by $50.
“Jay Peak’s foundation is built on snow and great mountain experiences,” said resort vice president Steve Wright. “At the core of our redevelopment initiative is the belief that more people should have access to that, and we’ve backed that up by lowering the cost of entry here at Jay Peak.”
Jay Peak is currently engaged in a multi-million dollar revitalization effort. Since 2008, the resort has invested over a quarter of a billion dollars in new lodging properties, snowmaking, chairlifts, base lodges, and a conference center. Just last season Jay Peak opened the Pump House - a 60,000 square-foot indoor waterpark. Visitors this winter will be greeted by an additional $30 million in improvements including a new Mountain Learning Center, a restaurant at the summit of its tram and a new quad chair, to name a few.
“Having new profit centers succeeding at the pace they are gives us the freedom to apply pricing flexibility to areas like lift tickets,” continued Wright. “Skiing and riding is why we’re here and it’s our responsibility to make what we believe is the best mountain in the East, an option for everyone."
The popular Vermonter tickets and tickets for those with season passes from other resorts will remain unchanged at $55 when purchased at a resort ticket window, but will be reloadable online for just $50.