Vail Resorts will offer all Colorado kindergarten through fifth graders 16 days of free skiing - four days each at Vail, Beaver Creek, Breckenridge, and Keystone for the remainder of the current 14-15 season and beyond.
In addition, all registered participants in the new Epic SchoolKids program can receive a free full-day beginner lesson and equipment rentals at Vail, Beaver Creek, Breckenridge or Keystone in the month of January, excluding holiday periods, as part of Learn to Ski & Ride Month.
"Colorado kids are in a most enviable position having the Rocky Mountains on their doorstep", said Governor John Hickenlooper. "As a Colorado-based company, Vail Resorts is providing a tremendous opportunity for our community, our families and our kids, to get outside, explore the mountains, and learn and play in the outdoors. Opening up the possibility for kids' participation in snowsports – some who may never before have dreamed that they could enjoy such an experience – is an important effort in ensuring that Colorado is the healthiest state in the country for generations to come."
"Fostering a love for skiing and snowboarding in kids is a top priority for Vail Resorts," said Kirsten Lynch, chief marketing officer of Vail Resorts. "... The Epic SchoolKids Colorado Pack gives kids the opportunity to experience the thrill of skiing and riding at the best resorts in Colorado. We're excited to extend such an unprecedented opportunity to families and to share the mountains in which we work, live and play with so many children who have not before had the opportunity to experience them in the winter," she explained.
Eligible Epic SchoolKids simply need to bring their mom, dad or guardian in to participating Front Range Colorado Ski & Golf, Colorado Ski & Sport and Boulder Ski Deals locations to register for an Epic SchoolKids Pack through Memorial Day. Epic SchoolKids must present a copy of their report card, school ID or birth certificate, as well as a photo for their pass. A parent or guardian will be asked to sign a release and then watch the mailbox for the Epic SchoolKids Colorado Pack.
"There's no better way to ignite a child's passion for snowsports than in the fun and safe environment of ski school," said Fred Rumford, director of the ski and ride school for Keystone Resort. "In the spirit of Learn to Ski & Ride Month, we wanted to extend the opportunity for kids who've not had the opportunity to ski or ride before to experience our world-class ski and ride schools with a free beginner lesson and full day of equipment rentals, so they can learn from a pro and hopefully make some new friends at the same time. Getting kids outside, participating in snow sports and being active in the outdoors is beneficial for a whole host of reasons, including building self-esteem, encouraging active family play and a respect and care for the environment," he added.
To learn more about the program, visit EpicSchoolKids.com