Vail Resorts Adds Day Pass Options To Epic Season Pass Offerings
For skiers and riders who’d like to sample some of Vail’s 14 resorts, but aren’t ready to commit to a full $939 season pass, Vail Resorts is now offering “Epic for Everyone,” a day-ticket option that puts lift access as low as $106 for a day of skiing.
First-time and occasional skiers can now create their own pass by selecting the number of days they plan to ski or ride – from one day to seven days – and whether or not to add holiday access.
After Vail’s walk-up 2018 Christmas holiday window ticket rate topped out at $209, the Epic Day Pass answers to those skiers and riders who say skiing is too expensive. A pre-purchased seven-day pass works out to $89 a day for non-holiday access, or $104 if you’re headed to the mountains during holiday time.
Guests can use their customized Epic Day Pass anytime throughout the season at any of Vail Resort’s North American owned resorts, including Vail, Beaver Creek, Breckenridge, Whistler Blackcomb, Keystone, Crested Butte and Park City. Those purchasing four or more days will also get access to Telluride, Sun Valley, Snowbasin, and Resorts of the Canadian Rockies.
“With Epic for Everyone, we are excited to provide all of our guests with the value, flexibility and convenience that come with being a pass holder,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “The launch of the Epic Day Pass transforms both season pass and lift ticket pricing and allows our guests to decide where, when and how frequently they want to ski or ride, which is exactly what made our Epic Pass so popular when we first introduced it over a decade ago.”
For those who plan on getting in more than seven days, Vail Resorts has also launched their 2019-2020 Epic Pass offerings. The unlimited, unrestricted Epic Pass will go for $939 and the Epic Local Pass for $699.
Those who purchase the Epic Pass or Epic Local Pass this spring, paying $49 down and the remainder in September, will also get ten Buddy Tickets (up from six last year) and six Ski With a Friend Tickets.
Vail Resorts stated that in Fiscal 2018, 47 percent of lift revenue came from guests using a season pass; however, those guests using a daily lift ticket skied, on average, an estimated 2.3 days during the season. “Epic for Everyone provides those skiers and all of our guests the opportunity to participate in season pass discounts, and provides first time and occasional skiers greater access to our resorts, giving us an opportunity to grow the entire industry,” said Lynch.