The ski industry used to only be about operations, now women leaders are helping refocus it on experience
The U.S. ski resort industry started with a bunch of mustachioed dudes focused on uphill transportation.
Sixty-plus years later, resort skiing has transformed from an operation into an experience, with attention paid to safety, snow grooming, speedy lifts, lessons, food and fewer hassles.
The evolution of skiing can be attributed to a more diverse array of captains steering the industry, including a growing number of women. And Vail Resorts, with women at the helm of eight ski areas — including three of its five Colorado resorts — is leading that charge toward diversity, not only by elevating women to top jobs at the Fortune 500 company, but developing a pipeline to identify and foster the next generation of leaders for the 37-resort operation.