Taos Ski Valley Recognized For Ethics
Hike the bowls at 'green' Taos (Taos Ski Valley/Facebook)
Environmentally conscious skiers and snowboarders who want to “walk the talk” can do so by taking to the slopes at Taos Ski Valley.
The New Mexico resort just became the first winter resort in the world – and the fifth company in its home state – to qualify as a “B Corp” for adhering to rigorous standards of “social and environmental performance, accountability and transparency,” according to the nonprofit B Lab that issues the designations worldwide.
“The people who live and work at Taos Ski Valley have long known about our commitment to the community and our investments in the ongoing health of our mountain ecosystem,” said CEO Dave Norden. “Visitors that choose Taos Ski Valley for their next vacation will be doing so with the knowledge that they’re supporting the ethics and commitment of a Certified B Corporation.”
Among Taos Ski Valley’s efforts that led to the certification were:
· Discontinuing sale of disposable plastic bottles, replacing with reusable containers.
· Moving freshly fallen snow to highly trafficked and shadier locations – and placement of snow fences to hold snow -- to save on snowmaking costs.
· Serving locally sourced food at the resort’s five restaurants.
· Retrofitting facilities with low-flow fixtures, waterless urinals, and dual-flush toilets to reduce water consumption.
· Heating the new Blake Hotel through a geothermal system.
· Paying a minimum of $10 an hour for all employees.
Other B Corp certified companies related to the ski and snowboard industry include apparel maker Patagonia, craft beer brewer New Belgium Brewing and Vermont’s Ben & Jerry’s Ice Cream. More than 1,600 companies in 42 countries have received the honor.
While resort owner and conservation advocate Louis Bacon’s money have paid for much of these efforts, the Blake family that owned the mountain since its inception had begun reducing the resort’s carbon footprint in the years prior to the sale in 2013.