One of the best kept secrets in skiing and riding is the relative emptiness of the slopes on Super Bowl Sunday. What are you waiting for?
Although hard to imagine since the date always falls in the prime of the season, the game is so ingrained into the American consciousness and culture that nothing else matters on that day.
Resort operators have a game plan with good logic and even better deals. "Because of the popularity of the Super Bowl our ski areas find their slopes and trails relatively quiet that weekend,” says Ski New Hampshire Marketing Director Karl Stone. “So it's an ideal opportunity to enjoy mid-winter conditions at a discount price, with fewer skiers on the slopes, and still be home in time for the game if you wish.
”That is the perfect day for skiers and riders who are football fanatics, and Stone’s resorts are hoping to drive the concept for a big score. With kick-off at 6:20 p.m., there’s no reason not enjoy both wherever you are.
There is a Super Sunday Special at Cannon Mountain where two people can ski or ride for $70 on February 3. Cranmore Mountain Resort is offering a Super Bowl ECoupon that must be printed by midnight the night before from Cranmore.com and is valid for $47 adult lift tickets Feb. 3.
Bretton Woods Ski Area will offer a limited amount of $30 lift tickets when purchased in advance online (shop.brettonwoods.com.) Several specials are available at Gunstock Mountain Resort including Souper Bowl Sunday, when guests can bring a can of soup to donate to a local food pantry and receive a two-for-one Prime Time Lift Ticket. Guests who wear a piece of clothing with an NFL logo will receive $10 off a Prime Time Lift Ticket, and two for one afternoon lift tickets and two for one Zip Tours (1 p.m. and 2 p.m. only) will be available that day as well.
At Okemo Mountain Resort in Vermont, the Super Bowl is a two-day drive to pay dirt. Skiers and riders get the best rates on Feb. 2-3, when they pre-purchase a multi-day weekend lift ticket online in advance. This two-day ticket is just $139 (regularly $165) for two full days of skiing and riding. “Players” must purchase lift tickets online (okemo.com,) at least 48 hours in advance. Just don’t let the clock run out.
Photo: Cannon Mountain