Sugar Bowl 'Pauses' Season Pass Sales
After a "brisk" preseason for season pass sales at Sugar Bowl, the northern California resort has hit the pause button to assure safe distancing this season.
Season passes have been on the market since March, and resort officials said sales have been "surprisingly strong, pacing faster than expected." Having restricted sales of day lift tickets online, the temporary halt in season pass sales gives management more tools to keep crowds under control during the pandemic.
The resort said it had two options: limit season pass sales or institute a reservation system with a capacity cap for each day. It chose the former because of its smaller, day-trip nature, but did not rule out putting in a reservation system if needed.
Also, officials do not rule out a restart of season pass sales if state and local capacity limits allow, but caution skiers and riders that there will likely be only "a little more space to add a few more pass holders."
Elsewhere around the Donner Pass area, Northstar California -- owned by Vail Resorts -- will follow the Epic Pass guidelines of a full-on reservation ticketing system. Epic Pass holders get the early season to themselves, as the resort will only accept reservations from Epic Pass holders until Dec. 8.
Others haven't announced plans for capacity limits if any. At China Peak, Tahoe Donner,Soda Springs, and Boreal,season pass deals are up on their websites. They also include deferrals to next season before a certain date and other forms of guarantees in case of COVID-related delays or closures.