Southern Utah Newbies Get Going At Brian Head U; $25 Lift Tickets Sold At Eagle Point
At Brian Head, marketers are focusing on attracting never-ever skiers and snowboarders into the “Brian Head University” program. Starting Feb. 1, “enrollees” who have never been on the slopes before pay $199 three lessons, rentals and tickets.
After completing the trio of lessons, “graduates” get a season pass and equipment rentals for the rest of the season, and discounts on season passes for the next two years.
Officials hope the program will build their base of customers from southern Utah, Las Vegas, Nev., and southern California. Information can be found online.
"We are in a unique location being about 40 minutes to an hour from the red-hot desert," Brian Head’s Kevin Robison, told SnoCounty.com. "This program is designed to get those folks to start thinking about winter and, hopefully, get them hooked on the sport and Brian Head Resort."
Eagle Point takes a different tact with deeply discounted lift tickets for the rest of the season on selected days and for certain groups. Everyone pays only $25 on Fridays and Sundays (excluding holidays) and, even cheaper, $10 on Thursdays. Kids and seniors pays $10 on Thursdays and $25 Friday-Sunday.
The $25 ticket deal also works for military personnel, police, fire firefighters, casino workers, tour bus operators and anyone with a valid season pass for any other resort in the United States. Visitors staying at least two nights through an Eagle Point lodging package also pay $25.
The Feb. 15-17 weekend does not apply – adult day pass is $58 – at the resort above Beaver, Utah that is open this season Thursdays through Sundays.
Photo: Snowboarder at Eagle Point rides for $25 (Eagle Point/Facebook)