SoCal Resorts Aim At Non-Skiers, First-Timers
For a long time, the idea has to get more people on the mountain, but nowadays it’s just as good to get more folks on the property. Witness SoCal resorts.
With increased snowmaking and this fall’s favorable temps doing their job, a trio of SoCal resorts – Mountain High, Bear Mountain and Snow Summit – have welcomed skiers and snowboarders earlier than normal. And, the snow on the ground has opened up several new “play areas” for kids.
At Mountain High, the closest skiing and riding mountain to the L.A. Basin, a focus this season is to bring more people up the hill to – at the very least – play in the snow.
“It’s a way to wrap our arms around the Southern California market that wants to play in the snow, but isn’t ready to snowboard or ski,” Mountain High John McColly told local media.
Located at the north and east base areas, the so-called Yeti Snow Parks anchor with tubing. Expanded to 15 lanes, tubing combines with other playing in the snow activities for young non-skiers and riders.
However, once they express an interest in the sport, the Yeti Snow Parks have a cadre of roving instructors ready for informal ski lessons. A couple of laps on the flat learning area, a few tries at sitting down, getting up, turning and stopping and Mountain High hopes it’s got a new customer.
The new Yeti’s Snow Parks will be open at 8:30 a.m. on weekends and holidays. Two-hour tickets cost $30 for tubing, $20 for snow play and $25 for skiing and snowboard instructions, or $59 for all three.
Future plans call for a chair lift ride, ice skating, climbing wall and ice tunnels.
Up the hill, Bear Mountain is honing in on beginners to increase its skier visits. A new 6,000- square-foot Adventure Academy at the base. It’s all family and kids need for rentals, lift tickets and ski school registration.
Nearby at Snow Summit, flashing down the lanes will be in full swing for the third year at the SoCal resort’s tubing park.