Snowbound Festival Aims To Make Big Splash in Denver, Boston This Fall
SIA’s Snowbound Festival, a reimagined version of the former BEWI Expos, is set to launch this fall. Show details and exhibitor pricing for the multi-day Boston and Denver events dropped back in March, and buzz has been positive, said festival director Brian Stephenson. “The market is hungry for a new type of consumer experience, and we are feeling very confident in what we are creating and where we are headed based on the response we have received,” he added.
The festivals are being branded as winter lifestyle events that expand on BEWI’s sales-focused model to offer a broader, more immersive experience. The environment will feature more atmospherics, from fully-staged and clearly defined sections for resorts and activities to sophisticated lighting effects.
“While deals were a cornerstone of BEWI, we plan to upgrade all elements of the experience and focus on building a premium environment that will authentically appeal to our core audience while also attracting and welcoming diverse new audiences of consumers,” said Stephenson.