Snowbird Cuts Prices To Rise Above City’s Air Pollution
The recent “mother of all inversions” down in the Salt Lake basin has prompted Snowbird to lure skiers and riders out of the smog and onto the slopes.
On days when the inversion is expected to hit, skiers and snowboarders who venture up Little Cottonwood Canyon can get $20 off their all-day adult lift tickets, $10 off for seven top 12-year-olds, and $10 off rentals at Creekside Sports.
Dubbed an “inversion diversion” by Snowbird officials, the first discount day was Jan. 18 when a combination of high pressure “sealing off” the bowl where Salt Lake City sits and cold, heavy air created a thick, discolored cloud over the metropolitan area.
National Weather Service forecasters called the condition “like cellophane pressing the lid down” onto the basin floor. The cloud tops out at about the same elevation as the entrance to Little Cottonwood Canyon.
On inversion days, it’s likely that mountain locales like Snowbird will be much warmer than down below, according to the National Weather Service in Salt Lake. The cloud cap holds in the colder air while the upper regions of air warm to the sun.
As part of its campaign, Snowbird management is asking all visitors to carpool or take public transportation up the canyon to do their part in reducing vehicle emissions in and around the basin.
Photo Snowbird Ski and Summer Resort above SLC inversion