Smartwool Parent Company Foundation Gifts $1.5M to Steamboat For New Howelsen chairlift
An unexpected $1.5 million gift to Steamboat Springs that was announced on Wednesday will be used to build a new Barrows Chairlift on Howelsen Hill.
The gift comes on behalf of Smartwool, the wool-knit clothing brand popular for its line of socks and base layers that was founded in Steamboat. The company recently relocated to Denver with its parent company, VF Corp.
The $1.5 million grant from VF Corp.’s private grantmaking organization, The VF Foundation, was given to the Steamboat Springs Winter Sports Club, according to a written statement released Wednesday by Smartwool.