Skiers Want To Ski, And Ski Resorts Are Obliging
Prior to the start of this year’s ski season, which began for many resorts in early December, questions lingered throughout the ski industry concerning just how many people would come to the slopes considering the current environment. From all reports, those questions have been answered emphatically. People want to ski, and they have been packing the resorts while at the same time adhering to strict social distancing guidelines.
In order to ensure the safety and well-being of both their skiers and employees, many resorts have been limiting ticket sales and have implemented a number of other measures. The National Ski Areas Association's "Ski Well, Be Well" program is designed to ensure that resorts provide skiers with a thoughtful return to outdoor winter recreation.
According to Brad Wilson, General Manager of Bogus Basin Mountain Recreation Area in Boise, Idaho, who also serves as president of the Idaho Ski Areas Association, “Demand for winter recreation continues to be strong in Idaho and across the country. How we accommodate this demand safely is our challenge.” He adds, “I believe that visits to the mountains are above average, but many ski areas, Bogus Basin included, are seeing less spending per visit. This reduction in revenue is due to limitations on profit centers like ski/snowboard rentals, ski school, and food and beverage. For instance, we have no inside seating for our restaurants due to recommendations by our local Health District, and have suggested people consider their vehicles their base lodge. In addition, due to the inability to assure social distancing, we are not offering group ski school lessons, only private/semi-private lessons. And we have moved the entire ski/snowboard rental operation outside."