Skiers, Riders Exposed To Deals, Neighborliness At Boston Ski and Snowboard Expo
With so much to see and absorb, skiers and riders will have a difficult time knowing where to start and when to stop.
Such is the tradition of the Boston.com Ski and Snowboard Expo, presented by Subaru of New England, Nov. 8-11, at the Seaport World Trade Center in Boston Harbor.
The brainchild of BEWI’s Bernie Weichsel has grown into a top consumer show, and for resorts on both sides of the country, it is a must-exhibit event. Mountain operations from the Northeastern United States, Quebec, Western Canada and the Rocky Mountains will be there.
“People used to come to the shows, get their info and socialize,” Weichsel told SnoCountry.com. BEWI also operates similar events in Minneapolis and Denver. Now, however, with the advent of the Internet, they can stay at home and collect what they need.
“We attract people with deals, and then they get excited with the events we offer and the camaraderie of it. Our structure in Boston is the same as the other shows, but the attitude in the East is one of family.”
The deals in Boston will come in the form of equipment sales and resort packages, but you have to be present to score them.
The events include the World Slackline Federation World Championships. Slacklining, popular in Europe, brings its main competition to the United States for the first time at the Boston show.
In slacklining, professional athletes perform stunning aerial and gymnastics tricks while balancing on a two-inch wide trampoline. Andy Lewis, who performed during last season’s Super Bowl Halftime Show with Madonna, and 15-year- old Alex Mason, currently ranked number one slack liner in the world, will headline this outstanding athletic event.
Star power is a bonus at the Boston show, bringing media interest, which in turn, helps the gate. This year’s lineup of ski and ride luminaries continues Bernie’s tradition of bringing the stars out to shine.
Olympic mogul gold medalists Donna Weinbrecht and the unbeatable Hannah Kearney will be joined by 1994 Lillehammer downhill winner Tommy Moe and snowboardcross gold medalist Seth Wescott.
In the end, however, it’s the skiing and boarding that rules, with the industry, particularly in the East, seeking a comeback from a snow-challenged 2011-2012 winter.
“There is a pent up demand on the part of the public,” said Weichsel. “But in the industry, there’s cautious optimism. You can’t be in this business without being optimistic.”
His final words to SnoCountry.com related to the weather. “Snow flurries on opening day would make it perfect. We don’t need a snowstorm and Indian summer would not be good.”
Someone has been listening, because with less than a week before the show, some areas in the East saw snow flurries, and all eyes are on a potential storm coming up the Atlantic coast mid week.
Show hours are from 3-10 PM Nov. 8-9; 10 AM – 8 PM Nov. 10; and 10 AM to 6 PM Nov. 11. Admission is $12 cash only at the door; kids to the age of 12 are free.
Ski Vermont has launched Mountains of Love to aid recovery efforts of residents afflicted by Superstorm Sandy. The program will be held at the Boston Ski & Snowboard Expo. Attendees will be encouraged to make a donation with each $10 donated qualifying them for prizes. Sugarbush Resort has announced it will match funds raised by Ski Vermont at the show up to $25,000.
Photo: Rail Show at Boston Ski Show (KADI Communications)