Ski Shows ‘Pump You Up’ Says Veteran Producer Bernie Weichsel; Plan Your Visit
Ski shows are a mountain lover’s paradise. Thanks to exhibitors — resorts, equipment and clothing companies, and travel and tourism organizations — as well as special events and sports personalities, they are exciting, entertaining, and informative not to mention a fun prequel to snow season.
The Ski & Snowboard Expos produced by BEWI Productions offer everything from great deals on equipment, accessories, clothing, lift tickets, and vacations to face time with champions and giveaways galore. Attending one is an experience that gets you “pumped up” and ready for the slopes.
The 23rd annual Colorado Ski & Snowboard Expo runs Nov. 7-9 at the Colorado Convention Center in Denver. The 32nd annual Boston.com Ski & Snowboard Expo runs Nov. 13-16 at the Seaport World Trade Center in Boston.
Bernie Weichsel, founder and president of BEWI Productions has a number of tips that will make your time at any ski shows more fun and productive.
The times for special demonstrations and appearances vary so Weichsel says it makes sense to make a “to-do list” that fits your needs. He advises, “prioritizing so you don’t miss anything” and downloading the new mobile app to make planning easy (it features show layout, exhibitor lists, and event/appearance schedules).
“People come for the deals so the opening day tends to be mobbed. If you’re looking for a particular product, it’s the day to go, but for those looking for the best deal, go on Sunday,” Weichsel suggests.
Admission is $15 (children 12 and under are free), but if you take advantage of the “perks” that come with it, the “cost is actually better than free,” Weichsel says. “Each ticket holder receives a choice of a year’s subscription to Ski or Skiing and a $10 Liftopia gift card purchased at Liftopia.com.
“There’s a coupon for $3 off the admission in the Boston Globe and Denver Post. Or pick one up at the one of the shows’ retailers (Colorado Ski & Golf, East Coast Alpine respectively) or get it from our website,” Weichsel added.
“The activities are geared to kids of all ages and the show itself is kid friendly,” Weichsel said, noting “no admission charge for 12 and under.”
Exhibitors offer special activities for kids like a Kids Slope Learning Center, a Burton Riglet - Learn to Snowboard Park, and an ELITEAM training center where Olympic ski racer Doug Lewis and his staff offer activities to test fitness. (Adults love this, too)
You’ll meet more Olympians as well as extreme skier and ski-movie star Glen Plake, the friendly snowsport ambassador with eye popping Mohawk “do.”
This year’s Expos both feature a Salute to U.S. Paralympians, a Nordic Village Learning Center, and The Skyriders! who perform competitive trampoline aerial routines on skis and snowboards.
Denver’s new attractions include a beer garden, Woodward Mini Skate Ramp, a 2015 Alpine World Championship Pavilion, and a mechanical bull arena. There’s also a Mountain Activity Center with a number of "inter-active demo" areas like Slacklining and a Climbing Wall.
The Boston show features mobile weather lab, vertical runway fashion show, beer garden, ski chalet and music stage and U.S. Paralympic Team medalists from the Sochi Olympic Games talking about their experiences and sharing info on opportunities for those with physical disabilities through the Paralympic and adaptive sport programs.
Here's another tip: Be sure and stop by the SnoCountry.com booth at the show's entrances in Boston and Colorado and enter to win a great ski vacation and to get the weekly SnoNews e-newsletter.
Photos: Top -- Ski show producer Bernie Weichsel pushes the pow at Fernie, BC (BEWI); Left -- Plenty of deals are offered at ski resort booths (Karen Lorentz); Right -- Glen Plake and his famous Mohawk "do" at ski shows (Karen Lorentz)