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Ski Areas Recognized For Safety, Building Lifetime Relationships

Whitetail Resort

The National Ski Areas Association (NSAA) will honor 13 ski resorts with National Safety Awards next month at their national convention in San Antonio, Texas. Others will be recognized for their work in converting skiers and riders to lifelong enthusiasts.


The safety awards are given to those resorts that have done “an outstanding job of educating employees and guests about skiing and snowboarding responsibly,” NSAA’s Troy Hawks told SnoCountry.com.


Here are the recipients:


Heavenly Mountain Resort, Calif., best use of new/social media; Loon Mt., N.H., best safety week program; Las Vegas Ski and Snowboard Resort, Nev., best helmet safety program; Killington, Vt., best terrain park safety program; Whitetail Resort, Pa., best employee involvement; Aspen Skiing Co., Colo., best employee education; and Telluride, Colo., best chairlift safety program.


Others awarded are Sun Valley Resort, Idaho, best community outreach; Vail Mountain, Colo., best avalanche safety program; Copper Mt., Colo., most creative safety initiative; Mt. Shasta Ski Park, Calif., best overall safety program (resorts up to 250,000 visits); Beaver Creek Resort, Colo., best overall safety program (resorts 250,000 or more visits); and Canyons Resort, Utah, best safety website.


NSAA also announced the finalists of its second annual Conversion Cup competition. These awards recognize ski areas who make significant efforts to create lifelong skiers and snowboarders. The winner will be announced at the convention.


Winners were Crystal Mt., Mich.; Mt. Bachelor, Ore.; and Killington, Vt. Applications were judged on key considerations, including lesson volumes in relation to total visits; quantifiable success of multi-lesson packages, marketing ingenuity, and more.


Photo: Whitetail Resort (Yahoo.com) 


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