Reno-Tahoe Resorts Prepping for Unique Season Ahead in Age of COVID
Back on Aug. 24, Mt. Rose Ski Tahoe posted to Instagram a photo of sunbeams breaking through the clouds and splashing its terrain that overlooks Lake Tahoe.
The caption read: “We’re getting ready for clearer skies and cooler temps. It won’t be long before the snow’s falling again!”
On a normal year, the photo — which has 1,300 likes and counting — would trigger reactionary comments ranging from “YASSSS!” to “Stoked!” to “Can’t wait!” punctuated with the full gamut of wintry emojis.
This year, however, has been anything but normal. More than six months into the coronavirus pandemic, which has heavily impacted industries reliant on large crowds, a bulk of the comments are speculations of how, when and to what extent Mt. Rose and other regional ski areas — one of the most crucial draws for winter tourism revenue for the greater Reno-Tahoe region — will open in the winter of COVID-19.