Powder Alliance Adds Loveland, Sugar Bowl To Resort List
Powder Alliance, the so-called “off-beat” combined pass, is now a partnership of 19 resorts in U.S., Canada, Japan and Chile with the addition of Sugar Bowl, Loveland and two mountains in the Canadian Rockies.
Convenience is the calling card of Powder Alliance. Season-pass holders at any of the Alliance’s resorts simply show their pass at the ticket window of any participating mountain and gets three free days Sunday-Friday of non-holiday weeks – and half price on Saturdays.
The pass is targeted at pass-holders from any of the participating resorts who want to try out another mountain or make last-minute powder trip in the West.
In addition to California’s Sugar Bowl and Colorado’s Loveland Ski Area, the Alliance brought Alberta’s large Castle Mountain Resort (3,500-plus acres) and Ski Marmot Basin – with the Canadian Rockies highest elevation – into the fold for the 2018-2019 season for the “pass affiliate” program.
They come into Powder Alliance on the heels of 2017, when Idaho’s Bogus Basin and Chile’s La Parva signed up.
In 2013, a dozen ski resorts formed Powder Alliance, a season pass exchange program that was seen as a response to Vail’s Epic Pass and the Mountain Collective. Unlike these multi-resort programs, Powder Alliance does not require purchasing a separate pass.
Powder Alliance managers use social media extensively to notify skiers and riders where the best powder is during the season at any of the resorts on the season pass reciprocal network.