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Open Invitation: Jake Burton Brings Big-Time Snowboarding Back To Vail

Jake Burton

Burton Snowboards founder and CEO Jake Burton says that once a decision was made last year to move the US Open Snowboarding Championships after 30 years at Stratton, Vt., the new venue was really a no-brainer.


“We have been coming to Vail as a family for close to 20 years,” Burton told the Vail Business Journal in an email interview. “I ride over 100 days a year and the majority of them are at my home mountain in Stowe, Vt., but we all need places to get away to for pure riding fun, and for our family that is Vail.”


The US Open kicks off this week on its new home mountain in Colorado, with X Games and Olympic medalists such as Shaun White, Kelly Clark, Gretchen Bleiler and Peetu Piiroinen competing in slopestyle and halfpipe. Practice sessions run through Tuesday, followed by semifinals Wednesday and Thursday and finals on Friday and Saturday.


Burton says the move had been talked about for years and came down to access to the venue for both athletes and spectators. Vail’s Golden Peak area, right at the base of the mountain just off of Interstate 70, is home to a massive snowmaking system, including training facilities for the U.S. Ski Team and athletes like Lindsey Vonn.


“First of all, Golden Peak, where the event will be held, is an ideal location for the Open because we can build the halfpipe, slopestyle course and event village right there in one centralized zone,” Burton said.


“Secondly, both Vail Mountain and the Town of Vail have been very supportive ... Read the rest of the story in the Vail Business Journal.

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