Olympic Champ Ted Ligety Debuts ‘36 Hours’ On NBC Jan. 13
Ever wondered about the countdown done by elite skiers leading up to big races? Wonder no more. Olympic gold medalist Ted Ligety takes you on a 36-hour ride to the Audi FIS Alpine World Cup Giant Slalom Sunday Jan. 13 at 3:30 p.m. ET.
U.S. Ski Team 36 is part of the network’s series of “36” programming partners including Major League Baseball, National Football League, Major League Soccer and IndyCar. The U.S. Ski Team is the first non-traditional sport to be included into the series.
This in depth, personal perspective from Ligety and ski team racers will take viewers over the famous Gardena Pass in Italy, along the Sella Ronda to Alta Badia, site of one of the year’s most prestigious World Cup races. Success in these race is measured in the hours, minutes, and final seconds to know what it takes to win.
“U.S. Ski Team 36 is a great way to show the intensity of competition at this level and to expose great athletes like Ted Ligety on national television,” said U.S. Ski and Snowboard Association Chief Marketing Officer Michael Jacquet. “The Audi FIS Alpine World Cup has amazing story lines and history at every stop. Our producers captured this very well. If we can key American audiences in to this, the excitement and interest in the overall product will increase and benefit us all.”
The program is produced by the U.S. Ski Team and represents the organization’s first foray into original television programming. Additional re-airs for the program will be scheduled by NBC.
Photo: Ted Ligety (U.S. Ski Team)