No Need For Smoke And Mirrors; Mother Nature Takes Over
November and December is the time when ski area marketing and public relations types work overtime. The reason: Inconsistent fall weather, coupled with the start of the new season, brings out the most creativity. But, Mother Nature is taking over.
Patrick Brown is the communications manager at Sugarbush Resort in Warren, Vt. The Northeast season is in much better shape now than it was last December, yet the region did have some periods where fall and winter alternated headlines. Recently, Brown has hitched his pony – so to speak – to a Bernese Mountain dog. Rumble is the lovable four-year-old pooch who doubles as the mascot at Sugarbush.
As Brown tells it, Rumble is stoked for the bountiful snow that has now fallen.“Meteorologists have been predicting precipitation of the unfrozen variety for much of the Northeast,” wrote Brown in a recent press missive. “But Rumble knows on the high peaks of the Green Mountains snow has been piling up. More storms are expected to move into Vermont and bring more snowfall in the coming days.”
Brown’s spin did not stop there as he recounted the joy in the powder pup as he frolicked in two feet of new snow. “Rumble is well known around the resort for predicting the weather. Each fall his energy levels soar when the temperatures begin to dip,” said Rumble’s owner and Sugarbush President Win Smith. “With the recent snow and more likely on the way, Rumble seems to be worked up into a near frenzy.”
He’ll have plenty of company. Now with the long-range weather forecast changing back to winter, the spin doctors can take a deep breath for the holidays across the eastern seaboard. It starts with Sugar Mountain in North Carolina where five inches of snow Friday into Saturday brought their base depths to 30 inches in the upper reaches.
Seven Springs in western Pennsylvania, saw a new system bring up to 12 inches of new snow over the weekend; Holiday Valley, south of Buffalo, finally saw meaningful lake effect club the mountain Friday and Saturday with a foot and counting; and Gore Mountain in the Southern Adirondacks recently collected a foot of the fresh.
Waterville Valley, N.H. benefitted from 18 inches in the past week; Sugarloaf in Northern Maine, however, gets the nod as the big bopper, with six inches of recent powder bringing its total to over three feet in the past seven days.In all.
These are the best Christmas presents that Northeast skiers and snowboarders, let alone marketing and PR workers, could hope to receive.
Photo: Fresh snow falling at Gore Mountain.