New Owners Open Wallets For Brian Head Terrain Park, Lodge Upgrades
As promised, the ownership group that purchased Brian Head Resort in 2012 has put out several million dollars to upgrade the resort’s system of terrain parks and its base lodge.
“Those upgrades are things that will benefit the beginner skier/boarder all the way to those interested in the terrain park," Josh Madsen, sales and marketing direction at Brian Head, told SnoCountry.com. "The terrain park improvements are just in time for the Sochi Olympics and the inclusion of slopestyle (event) this year."
Highlighting the changes at the southern Utah resort is the installation of what is believed to be Utah’s only Bag Jump – an inflatable landing area for skiing and riding jumpers.
The Bag Jump is but one of a collection of major improvements to Brian Head’s terrain parks on the mountain. Right now, resort officials plan to open the jump site on weekends and during holiday periods. Cost is $10 a jump, $20 for all day or $79 a season for current passholders. Participants must sign a waiver and wear a helmet. Information.
Besides the bag jump, much of the revamped terrain park system is currently open. The new terrain system will consist of four progressive park areas – Foundation, Detour, Bypass and the Bag Jump – and collectively called the Stephen Wade Auto Centers Training Grounds. The training grounds will have more than 20 new features this year, and allow the resort to attract higher-level competitions.
In addition, Brian Head has added more night runs this season, put lights up at the terrain park, and put major facelifts on the lodges.
Owners Brian Head Acquisition Partner, LLC, purchased the 48-year-old resort out of receivership in December 2012 and publicly vowed to upgrade facilities in the coming years.
Photo: Rails at Brian Head terrain park (Brian Head)