New Joint Pass Covers Four Buckeye Ski Areas
It’s a new concept for lower Midwest ski areas, which has been used by ski areas farther north in Minnesota, Wisconsin and Michigan’s UP. It’s a boon for Buckeye skiers and riders.
Four Peak Resorts properties, Mad River Mountain, Boston Mills/Brandywine and Alpine Valley, have joined forces to offer the Ohio Pass, which provides customers the option to ski and ride at all four areas, the rest of this season and the 2013/14 season. The pass price is $399 for adults ages 13-69 and $349 for juniors ages 5-12. These prices are only good through April 30. Act now and enjoy the rest of this season, which is still going strong.
The announcement of the Ohio Pass coincides with Peak Resorts’ decision to commit $2.5 million for capital improvements at Alpine Valley, which it acquired prior to this ski season. Improvements are slated to begin immediately following the conclusion of this season with an expected completion fall 2013. Plans call for installing a new quad chairlift, new tower mounted snowmaking fan guns, and enhancing existing trails and terrain.
This comes on the heels of capital improvements made at Brandywine and Peak Resorts’ Hidden Valley ski area in Missouri this past summer. Nearly $5 million was spent constructing a new 48,000-square-foot base lodge at Brandywine, and another $2 million at Hidden Valley added 30-percent more skiable terrain, a new quad chairlift, and renovations to the food and beverage operation.
It’s nice to see Peak Resorts bullish on the Midwest ski industry and spending money to offer Heartland skiers and riders a better product. Kudos to Peak’s CEO Tim Boyd for his forward thinking. They also operate Paoli Peaks in Indiana and another Missouri ski area, Snow Creek.
Mad River plans to extend the Ohio season and remain open for St. Patrick’s Weekend, March 16-17, featuring discounted lift tickets, cookouts on the deck, a beer garden and live music, plus at least 50 features in the terrain park.
The Buckeye season got off to a slow start, but it's turning into one of the best finishes in recent years.
Photo: Mad River Mountain