New Jay Peak Athletic Fields Continue Diversified Offerings
Jay Peak’s new synthetic-turf fields, ready for play this week, represent the final phase of the resort’s revitalization initiative that began a decade ago.
Jay Peak started its evolution from simply being a ski mountain in 2008 when it opened the Tram Haus Lodge. Subsequent non-ski facilities like an NHL-sized skating arena, the Pump House Indoor Waterpark, the Stateside Amphitheater, and an indoor entertainment center soon followed.
With the opening of the two FIFA-sized pitches, the resort plans on hosting soccer, lacrosse and field hockey clinics and tournaments, as well as rugby matches.
“The driving force behind the revitalization efforts has always been to diversify the resort’s athletic, recreational and entertainment offerings,” said Jay Peak’s Chief Marketing Officer and General Manager Steve Wright. “We realized ten years ago that if we were going to continue to be a business that served as an economic engine for our area that we would have to expand our year-round offerings and create business extensions that didn’t rely on the weather to be viable.”
Wright said the resort’s hockey business has grown to include over 40 weeks of tournaments, most of which see 14 to 18 teams playing in the Ice Haus, and athletes and their families lodging at the resort for three to five nights. He said Jay Peak plans to duplicate that type of success with the new fields.
“The demand for venues to host events like soccer and lacrosse tournaments has seen incredible growth over the last few years,” continued Wright. “By building synthetic turf fields versus grass we believe we can bolster our shoulder-season compression when the spring and fall weather can be challenging, but teams still need places to play.”
The women’s soccer teams from Northern Vermont University’s Johnson and Lyndon campuses play an inaugural match Oct. 3 when the two squads square off in the President’s Challenge Cup.