It’s been said that if you are standing still, you are actually losing ground. It is against that backdrop that Cranmore in New Hampshire and Camelback in Pennsylvania, will embark on significant capital projects that both can be termed transformational in nature.
Cranmore Mountain Resort revealed a multi-year master development plan that envisions new residential condominium buildings and replacing dated ski facilities.The goal is to continue stamping Cranmore’s four-season brand, resort officials say.
New skier amenities will include a restaurant, cafeteria, seating, locker rooms, rest rooms, changing areas, rental shop, ski retail shop, snow sports instruction registration and other skier service areas.
“The expanded square footage will allow us to better service guests,” Ben Wilcox, Cranmore President and General Manager told SnoCountry.com. “Our buildings are undersized and outdated. This will give us the space we need to service them.”
The Fairbank Group (which also operates Jiminy Peak in Mass. and Bromley in Vt.) acquired Cranmore in 2010, and with capital from CNL Lifestyle Properties, Inc., invested $9 million in resort improvements.
Since then, the North Conway facility has installed a fixed-grip quad chairlift, relocated a double chairlift with increased teaching ski terrain, a new triple chairlift on the east side of the mountain, new 380-foot carpet lift in the new tubing park and upgraded its snowmaking capacity.
“This master plan is a continuation of that investment,” added Wilcox. “All of the components will create a huge upside.”
The lodging project will start with Phase One. Pending N.H. permit approvals, this is a 36-unit condominium complex with 18 units, known as Building One. It will be located at the base of the Cranmore South Quad Chairlift. Construction of Building One is set to begin in the spring, with completion in January 2015.
“Jiminy Peak found out that bringing residential components to the base area is very valuable,” stated Wilcox. The second phase will also be residential before they embark on skier services.
Meanwhile, Camelback in the Pocono Mountains of Pennsylvania celebrates its 50th year of snow and water sports. The resort has begun construction on a $163 million Camelback Lodge and Indoor Waterpark. Scheduled to open in February, 2015, it will be the largest hotel and indoor waterpark ever constructed in a single phase in the United States.
The eight-story, 533,000-square-foot, 453-suite mountain-modern architectural style hotel, will feature a nearly 170,000 square foot indoor entertainment center comprised of a 125,000 square-foot indoor adventure waterpark.
“We’re looking at 500 or more jobs,” Camelback co-owner Ken Ellis told SnoCountry.com. His partner, Art Berry, was a college classmate. “All the entities around the region are very supportive. From a construction standpoint, it will employ many. Workers who don’t live locally will bring money to hotels and restaurants. The project will stimulate the economy during and after construction.
“We will be a significant contributor to the visitor’s bureau in increasing the occupancy tax. That will create more money for promotion. It’ll be more reason to learn about the Poconos and visit here, so everyone benefits.”
There will be 30,000-square-feet of dry play amusement including an arcade, game center, kids’ club activity center, ropes course, mini-golf, laser tag and more.
Guests can enjoy a luxury spa and fitness center, four new restaurants, each with a unique menu and ambiance, including a ski-in ski-out bar and outdoor patio at the base of the mountain. Meeting and conference space will also be available.
Renderings: Top -- Cranmore; Bottom -- Camelback