Mountain Resort Travel Industry Has Eye On ‘Next Big Thing’
The 38th Mountain Travel Symposium returns to Snowmass, Colo. April 6-13, where industry leaders will examine how social media has impacted travel in recent years and will look ahead at what they believe to be the “next big thing.”
“Marketing travel has changed so radically in the past five years that keeping up and measuring results has become an enormous challenge,” said Bruce Rosard, executive director of Mountain Travel Symposium.
Coming on the heels of this week’s National Disabled Veterans Winter Sports Clinic, the MTS conference, which is expected to draw about 1,100 participants, speakers and executives, according to spokeswoman Joan Christensen, is the second big event for Snowmass Village in April, a period in the season when business often slows to a trickle. But here in 2013, late season business is flourishing, thanks in no small part to groups and conferences.
“The conference center will be completely full during both of these April events,” said Tim Johnson, Complex Director of Sales & Marketing for The Westin Snowmass Resort and Wildwood Snowmass. “Conference business has been extremely strong throughout the ski season and we are looking forward to continued success through the summer and beyond.”
The Westin’s Johnson said that’s what next week’s Mountain Travel Symposium could offer Aspen/Snowmass. “This is a great opportunity for the entire destination as it brings travel professionals, tour operators, meeting planners and industry associates into Snowmass from around the world for contracting sessions, familiarization tours and symposium seminars on the state of the industry and future opportunities throughout the week.”
Leveraging social media remains key to travel industry success. One of MTS’ seminars is “The World of Travel According to Google and Facebook,” which features Rob Torres of Google and Lee McCabe of Facebook opining about how to tap into the clout offered by a combined one billion users.
An Expedia vice president, Hari Nair, will offer a strategy for partnering with travel bloggers in a session entitled “Leveraging Bloggers for Profit.” And in a seminar called “The Crystal Ball session,” Erik Blachford, described as a “travel pioneer” is slated to discuss how “the next big thing is coming to him every day-and how others can do the same.”
According to Michael Pierson, owner of MTS, “This year our participants will have access to some of the biggest players in the travel industry to find the answers they need to make better marketing decisions that will measure their campaigns and improve revenues.”
This report by Madeleine Osberger appeared in the Aspen Business Journal, published by our partners at Mountain i Journals.
Photo: Snowmass Conference Center (Aspen Business Journal)