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Midwest Snowsports Associations Offer Affordable Slope Access


Devil's Head slopes overlook Wisconsin River valley. (Devil's Head)

The Michigan Snowsports Industries Association (MSIA) is offering a White Gold Card that allows you to ski or snowboard a full day at 34 Michigan ski areas, and Skiing Wisconsin is offering a coupon book allowing you a day at 16 participating Badger State ski areas. It keeps your lift ticket cost for the day to around $8.

The MSIA White Gold Card, $269, is good at 34 participating Wolverine State ski areas, and the Wisconsin coupon book, $130, is good at 16 of the Badger State’s favorite ski areas. The daily lift ticket cost for both the coupons comes out to around $8. You are allowed to visit each of the participating areas once during the 2017/18 season. You get a lift ticket when you present the card or coupon book at the lift ticket window.

Wisconsin's Little Switzerland on a busy day. (Little Switzerland/Facebook)

With the White Gold Card a free equipment tune-up is included, three hot waxing sessions, and a coupon for $20 off a purchase of $100 or more at participating retailers. The retail value is over $1,600, according to Mickie McWilliams, MSIA executive director. Only 400 are available each season.

Big air in Michigan. (MSIA)

The purchaser takes the card to the ski area lift ticket window where a corresponding square on the card is punched and you get a ticket. The only blackout time is through the Christmas/New Year holiday period.

The Skiing Wisconsin coupon book is also printed in limited quantity. Keep your coupon book intact and present the entire book at each participating ski hill. They will take the coupon out.

Michigan slopes often receive lake effect powder. (MSIA)

A complete list of participating ski areas in each state is available at both websites, and many of the top Midwest ski resorts are included. It’s a good deal for those that like to visit numerous ski areas throughout the winter. Both the card and coupon book normally sell out.

“We’ve found from past years sales of the White Gold Card go quickly. We normally sell out,” added McWilliams

Depending on the state you live in either one would make a great stocking stuffer for your favorite skier or snowboarder. 


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