Le Massif de Charlevoix

There was more good news from Le Massif de Charlevoix last week than just the announcement that the Quebec ski and ride area would be open for bonus days on Dec. 8-9.

A few days earlier at a Quebec City tourism conference, Groupe Le Massif President Daniel Gathier thanked the many partners that have helped his resort grow, particularly singling out lifestyle and boutique hotel Groupe Germain and philanthropist Guy Laliberte.

Gauthier also dropped a bombshell on the gathered partners. According to a press release issued shortly after that meeting, it was revealed that Le Massif de Charlevoix had entered into a partnership with Club Med.

”A letter of mutual interest was signed between Club Med and Groupe Le Massif indicating their common wish to enter into a partnership agreement to jointly operate a Club Med located at Le Massif de Charlevoix, in Petite-Rivière-Saint-François,” said the release.

Groupe Le Massif, whose prized possession is located 50 miles northeast of Quebec City and overlooks the St. Lawrence River, is viewing this arrangement as yet another chance to establish itself as a world-class, four season destination.

“Negotiations concern the joint operation of a 300-room hotel by December 2015,” confirmed Gauthier. “This represents 24 percent of the total number of units in Phase 1 of the development project at the Mountain. Club Med’s philosophy and vision embrace our concept perfectly. Club Med wishes to integrate itself into the overall Le Massif de Charlevoix project. Therefore no sacrifices will be made in regards to concept, values or intentions. It comes as a project add-on, and not in any way as a replacement.” 

If this becomes reality, it would mark the first Club Med in Canada, according to Xavier Mufraggi, President and CEO of Club Med Canada. 

This hotel, which will be jointly operated with Club Med, represents only a portion of the Mountain’s overall lodging offer. As initially planned, a range of accommodations will be proposed to suit every taste, and every budget," continued Gauthier.

Club Med, whose very name insinuates warmth, is ironically, no stranger to ski country. It’s involvement with snow extends to 20 mountain destinations, including Chamonix, Val d’Isere, Meribel and St. Moritz. It is currently entertaining five more opportunities, including Le Massif.

The economic impact of Club Med’s arrival would include the addition of more than 350 jobs. The group targets families as its largest clientele, with particular strength in appealing to children and teenagers.

Club Med closed its two U.S. properties (Copper Mt. and Crested Butte, Colo.) as part of a reorganization several years ago.

Photo: Le Massif de Charlevoix