Lake Tahoe's Homewood To Become Semi-Private Resort
JMA Ventures President Art Chapman remembers the days when Homewood Mountain Resort had six or eight ticket windows open with lines leading up to each window.
Those days are no more. According to Chapman, one day during the week of March 7 there was a single ticket window open, and only one person bought a walk-up ticket the entire day. On Feb. 2, Chapman reported that only 115 skiers were on the mountain the whole day, and that included seven employees. Even on big holiday weekends, Homewood is barely getting 1,000 skiers.
“People in the area have to appreciate that it’s pretty tough to run a business like that,” Chapman said. “Less than 100 people skiing a day at Homewood is not sustainable.”
With passholders and skier visits in decline during the past 10 years, JMA Ventures, which bought Homewood in 2006, has had to pivot to a new financial and development model that is sustainable. What the company came up with is a hybrid, semi-private model that will restrict access to season passes to people who buy new Homewood residences as well as full-time residents of several West Shore homeowners associations.