Indy Pass Adds 11, Expands Options For Passholder
In its second year, the Indy Pass aims to corral more skiers and riders who don't go enough times to warrant a major multi-resort pass -- and prefer the ambiance of smaller, independent resorts.
By adding 11 resorts around the country to its fold, pass holders now get two free days at 55 mountains spread from New England to the Midwest to the Pacific Northwest. New to the Indy include iconic Cannon Mountain in New Hampshire; China Peak, its first Lake Tahoe-area resort; World Cup champ Lyndsey Vonn's home hill Buck Hill outside Minneapolis; and Idaho's Tamarack.
The basic Indy Pass costs $199. Ski or ride a third day for 25% off daily rate. Four resorts -- Mission Ridge, Silver Mountain, Lutsen Mountains, and Granite Peak -- impose blackouts during busy times. Indy Pass holders can pay 25% off the daily rate on blackout days or, new this year, purchase an Indy+ Pass that eliminates blackout days for an extra $100.
Also, new for this coming season kids pass for $99, and a $129 discounted pass for those who have season passes at one of Indy's resorts.
In response to the uncertainty of COVID-related concerns or shutdowns, pass holders get progressive credit toward next season if they use the pass fewer than three times during the 2020-12 season.
Because of the pandemic, one advantage resort owners expect from the Indy Pass is that skiers and riders can take road trips closer to home. Among the pass partners, New Englanders have nine Indy Pass hills to carve up; Michiganders have six resorts to head to, and Pacific Northwest pass holders have five.
"In our work and in our discussions with people in the industry, we identified a gap in the market," founder Doug Fish said. "That gap exists for small resorts and consumers who aren't core skiers an who are getting squeezed by ever-increasing lift ticket prices."