Hot In The Cities, Cooler In The Mountains; Bookings Up
There just may be a solid connection between the summer forecast for western cities and bookings at mountain resorts: Both are hot.
The Mountain Travel Research Program (MTRiP) continues it’s bullish outlook for summer in the mountains. MTRiP had reported in April that summer bookings looked good, but now show how good. There is a 16.2 percent booking rise year-over-year for June and 17.7 percent through November.
The report noted that May bookings, typically a “soft month” for mountain destinations, were up 11.7 percent.
“Strong advance reservation activity is looking very solid in many destinations, and special events occurring in early summer are already proving their value as both attraction and momentum builder at destinations,” says MTRiP Director Ralf Garrison. “Destinations that have established lively summer calendars are attracting guests and very solid early bookings.”
Garrison’s caveat is that a variety of economic factors could still influence the summer totals, including a modest decrease in the Consumer Price Index (CPI) and sharp decrease in the price of crude oil.
The MTRiP report also commented on the role weather plays in mountain travel, whether it is winter or summer. The low snow winter of 2011-12 is an obvious example. However, the wildfires that have already caused havoc in parts of Colorado and New Mexico, plus persistent dry conditions that could spark more, could impact summer travel plans.
MTRiP’s data is gathered from a sample of 265 property management companies in 16 mountain destination communities, representing 24,000 rooms across Colorado, Utah, California, and Oregon.
Photo: Courtesy, Resort at Squaw Creek