Hope on the Slopes, Ski & Ride for a Cure (HOTS) is a fundraising event benefitting the American Cancer Society. Look for it at ski areas across the country.
HOTS combines the passion of finding a cure for cancer with a love for skiing and riding.
“The event grew from an idea I had about 10 years ago when I wondered what could be done using the radio frequency ID technology (RFID) used by skiers and riders to keep track of their vertical feet, for a fundraising event,” founder David Ludwig told SnoCountry.com.
“White Pass Ski Area in Washington was amenable to the idea of a fundraiser, but no one knew exactly what that event would be at that point.
“We pooled our ideas and came up with Hope on the Slopes to benefit the American Cancer Society. The first event was held at White Pass where we had some success, and wanted to expand to larger areas.”
HOTS is a fun, competitive event for individuals, families, all ages, and teams of up to 15 participants. Clubs, nonprofits, manufacturers, retailers and other groups all can participate. The event has raised over $3 million to date.
Vertical feet are tracked by a RFID or GPS scanning system at the resort. Each participant will have a personal website they can customize with photos and messages, as well as raise funds online. A registration fee covers the event, but each participant is encouraged to raise $100; teams to raise a combined amount of $1500.
“We’re now becoming a part of the ski industry with membership in National Ski Areas Association and others, building relationships, and adding more ski areas. We’re excited about the future and making a difference for a cure to cancer and to patients with cancer,” Ludwig said.
Numerous ski resorts will participate between Jan. and April. Events will be held at Greek Peak, N.Y. (Jan. 25); Mountain High, Calif. (Feb. 8); Breckenridge, Colo. (Feb. 22); Mt. Spokane, Wash. (Feb. 22); Stevens Pass, Wash. (March 1 & 2); Mt. Hood Skibowl, Ore. (March 8 & 9); White Pass, Wash. (March 15 & 16); Crystal Mountain, Wash. (March 22); and Eaglecrest, Alaska (April 5). Stevens Pass, Mt. Hood Skibowl and White Pass are 24-hour events.
Photo: Hope on the Slopes raises funds for the American Cancer Society (HopeontheSlopes.com)