Epic Pass Price Slashed By 20%, Reservation System Shelved
Following a tough 2020-2021 season that forced all U.S. resorts to adjust on the fly, skiers and riders who purchase an Epic Pass for next season will get a 20% price break.
In addition, Vail Resorts announced that its Covid-related reservation system -- whereby everyone had to reserve a spot before showing up at any of Epic Pass' 43 mountains -- has been put aside -- unless Covid or another virus rears its ugly head again next season.
A full-on Epic Pass drops from $979 to $783, if purchased before the season begins, for unlimited skiing and riding at 37 U.S. resorts. Plus, the pass gets 7 days at three other U.S. resorts (Snowbasin, Telluride, and Sun Valley) and six in the Canadian Rockies; 5 days at seven Japanese resorts, and varying benefits at 10 mountains in Europe.
The price reduction also applies to local pass options in Colorado, California, and the Northeast, and single- or multi-day advance purchases at all Epic Pass destinations.
The Epic Pass hasn't been priced this low since 2015-16 when it only covered 11 resorts.
The price reduction announcement is seen as a shot across the bow of the competing Ikon Pass, which set its full 2021-2022 price at $999 for unlimited access to 15 U.S. resorts owned by parent company Alterra Mountain Corp., and 7 days for another 25 partner-resorts.
In addition, Vail Resorts has reversed a previous, Covid-prompted policy of only crediting pass holders up to 20% of Epic Pass price toward next season's pass. In an email to pass holders, the company said it would give full credit toward a 2021-2022 pass for those who couldn't ski or ride because of state-issued quarantines. However, if you use the pass before April 4, the credit does not apply.
Vail CEO Rob Katz said that the "learnings" from this past season will be translated into greater efficiency and customer service in the coming season. That will include more people in the call center, where long wait times were common, and strategies on the mountain to speed up lift loading and reduce lift lines that received widespread publicity during the season.