Denver Show Focuses On Families And Discounts
Denver Convention will be crowded for Colorado Ski & Snowboard Expo. (Joan Christenson Communications)
A sure sign that the winter season looms in the Rocky Mountains is the annual Colorado Ski and Snowboard Expo.
Set for Nov. 4-6 at the downtown Denver Convention Center, the annual retail show celebrates its 25th year in the Colorado capital city. The three-day event features the usual deep discounts on equipment, apparel and accessories from last season, and tickets and packages for this season.
However, there’s now a bit of the new and unusual with activities, showcases and skills challenges.
“The anchor is, of course, the retail sales,” organizer Bernie Weichsel told SnoCountry.com. “But, entertainment has become more and more of a staple at the show.”
The Denver extravaganza will have freestyle exhibitions, a teaching slope, training center, ropes course, climbing wall – and more.
Youngsters have gotten the attention of the industry, in hopes of growing the number of participants in an industry that has often struggled to find – and keep – newcomers. For the first time, kids 12 and younger get in free for all three days.
“The show is particularly family-friendly,” Weichsel told us. “We want to keep the kids active and happy, and then the parent will buy more product. There is a family attitude and feeling for the show.”
Weichsel sees the continuation of the shaped-ski revolution at the show, with the all-mountain ski now taking center stage: “Shorter, lighter skis get people to stick with the sport, because we are getting better even as we get older,” Weichsel said.
Backcountry equipment and apparel also will highlight the retail section. A new Nordic Interactive Zone will introduce folks to snowshoeing and cross-country – right in the convention center.
And, the inner cowboy and cowgirl can get his or her jones satisfied with a mechanical bull sponsored by Crested Butte.
Hours are 10 a.m. to 5 p.m. on Friday, 10-8 on Saturday and 10-6 on Sunday. Tickets cost $15 ($12 with Denver Post coupon) for those 13 years and older.
Go online to purchase tickets and get more information.