Colorado Ski Towns Could See Record Tourism This Summer
Travelers are starting to make plans for a post-vaccination summer and Colorado resort towns want them to fill hotels in the coming months.
In Aspen and Snowmass, the occupancy rate for the summer is already 29.9 percent, up from just 10 percent at the same time last year, according to a report from data provider Destimetrics. That’s a slight increase from roughly 28 percent at the same point in 2019, the data show.
The area could see record summer visitation, said Jeff Hanle, a spokesperson for Aspen Skiing Company. Travel bookings in the area accelerated in March and April as pandemic restrictions eased, and the trend will likely continue, he said.