Like a number of the older resorts in the West, Sun Valley has felt pressure to bring facilities up-to-date in order to get its share of the highly competitive winter resort market.
The famed Idaho resort fired a significant salvo this week by unveiling a major overhaul of the iconic 78-year-old Sun Valley Lodge. The 148-room hotel, located in the village near the base of Dollar Mountain, will get a new spa, expanded rooms and upgrades all around, according to its owners.
Stephen Holding, son of the late Earl Holding and his wife Carol who have owned Sun Valley since 1977, formally announced the remodeling plans at a group meeting at the resort. According to Holding, the project includes:
A three-story, 20,000 addition to the lodge on the north side that will house a world-class spa. The third floor will house four new guest suites. Part of that project will eliminate the historic yet unwieldy Lodge Dining Room.
The existing outdoor pool that gets an upgrade with larger deck and outdoor café.
All guests rooms that will get facelifts, with some smaller rooms combined to create larger accommodations. After the overhaul, the total number of rooms will be reduced to 100.
Upgrades for many of the public areas in the lodge, including the lobby, restaurants and the popular bowling alley.
Holding told the gathering that construction would likely begin in September, and the lodge would be closed until completion, slated for June 2015.
"There are few more enduring icons of quality and hospitality in the world than the Sun Valley Lodge." said Carol Holding. "Our family has loved Sun Valley for over three decades. We have always tried to make it better while maintaining the personal and intimate feeling that makes it so special. We want to keep the wonderful feeling of the Lodge while, at the same time, providing the modern comforts and conveniences that our guests expect, fitting the Lodge for the next 75 years of fun in the sun."
Photo: The iconic Sun Valley Lodge (Sun Valley)