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Aspen Skiing Co.’s CEO Gives Glimpse into the Ski Season Ahead

Screen-Shot-2020-07-29-at-2.36.25-PM People enjoy opening day on Aspen Mountain on Saturday, November 23, 2019. Uncertainty surrounds opening day of the 2020-21 ski season. (Kelsey Brunner/The Aspen Times) Kelsey Brunner/The Aspen Times

Aspen Skiing Co.’s top official advised customers in a letter Tuesday to temper their expectations but not curb their enthusiasm for the 2020-21 ski season.

Skico President and CEO Mike Kaplan wrote that skiers and snowboarders will likely have to readjust their sights for the season because of the coronavirus pandemic. Racking up a bunch of laps at Highland Bowl and amassing impressive totals on vertical feet won’t be as easy. Chairlifts and gondolas won’t be loaded to capacity, so waits will be longer.
“No doubt, next ski season will be more of an old school experience, but that could also translate to less noise, fewer distractions and, hopefully, more meaning,” Kaplan wrote.
 Read the full story at AspenTimes.com


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