Arapahoe Basin Ski Area Reports Skier Visits are Down 35% After Ditching Epic Pass
In an unusually transparent move for the ski industry, Arapahoe Basin Ski Area has released data on skier numbers that Chief Operating Officer Alan Henceroth promised to provide following a particularly busy Saturday in February.
On Tuesday, Henceroth delivered. In a blog post, he highlighted the decline in skiers and subsequent crowds at A-Basin compared with last season, which the ski area stated as a goal after leaving its partnership with Epic Pass at the end of the 2018-19 season.
“A year ago, we started on a journey to change things up at Arapahoe Basin,” Henceroth wrote in his blog. “While our actions had many objectives, two of those objectives really stand out. First, we wanted to reduce crowding, hosting 20% fewer skiers in 2019-20 than we did in 2018-19. Second, by reducing the crowding, we wanted to offer a much higher quality guest experience.”