Alterra Announces Spending Spree For Next Season
The creator of the Ikon Pass will invest more than $200 million this summer to further upgrade some of the 15 resorts it owns for skiers and riders in the 2020-21 season.
Mostly in the West, the cash will be spread to all parts of the mountains, including lifts, terrain expansion, and both base and on-mountain facilities.
Steamboat will extend Pioneer Ridge by 355 acres to the north. Vert is 1,800 ft. of advanced and expert glades, all accessed off Pony Express chair that will get 25 more chairs to increase uphill capacity by 50%.
Two high-use chairs will get upgrades at Mammoth Mountain. The workhorse Broadway Express chair our of the main lodge area becomes a high-speed six-pack next season, upping capacity by nearly half to 3,200 per hour. Across the hill, the Canyon Express adds capacity with a detachable six-seater that jumps ridership by two-thirds to 3,000 an hour.
Also in California, construction of an inter-mountain gondola between Squaw and Alpine Meadows begins this summer. At Squaw's mid-mountain Gold Coast Lodge -- the confluence of four chairs and jumping-off point to the upper mountain -- a major remodel will go on this summer. Alpine gets a new deck at the Chalet as well.
SoCal's Big Bear Mountain and Snow Summit get some of Alterra's largesse. The final phase of an overhaul of Big Bear's base area will be completed, with new walkways and food-and-beverage pop-up stations. The eatery at the top of Snow Summit will be a new look.
Alterra will spend its money at Deer Valley on the first phase of a major upgrade of Snow Park Lodge, the prime take-off point at the base for skiers and riders heading up the Utah hill. Work includes a new apres-ski bar and coffee shop.
A whole new skier services lodge will go up at the base of Crystal Mountain, expanding on tickets, lessons and equipment sales, plus a new cafe. Parking areas will be enlarged, too.
More and better snowmaking will be the focus this summer at Winter Park and into mogul-haven Mary Jane. Also, day lodge Sunspot Mountaintop will expand and upgrade.