Ajax And Champagne: The Just Go Together
An observant wag once wrote, “Only in Aspen.” Well, here we go again. The good commissioners who run Pitken County in Colorado have approved a “portable sled” bar from which thirsty guests can down some bubbly for $15.
The Aspen Daily News reported this week that the new gambit began over Valentine’s Day. The Little Nell hotel and Veuve Clicquet champagne launched a promotion where skiers and riders could find the sled’s location on Ajax (Aspen Mountain) on social networking sites.
Ooops, no liquor license for a portable bar had been secured. The sled was forced to stay in one place at the top of the Ajax Lift, next to the Sundeck.
That all changed this week. County commissioners called a brief special meeting and approved the license. Now the sled is free to glide around the mountain towed by a snowcat and set up shop wherever it finds thirsty imbibers. The “slylish pop-up bar” will be dubbed The Oasis.
Not all commissioners were exactly bubbling over the concept, though. The Daily News reported Commissioner George Newman expressed concern about drunken skiing on Aspen Mountain “and bewilderment at the SkiCo’s logic.” He cited recent attempts by management to limit alcohol consumption at Cloud Nine Alpine bistro on neighboring Aspen Highlands.
“The three o’clock rush down Spar is challenging enough,” Newman said.
David Bellack, a SkiCo attorney, told the commissioners binge drinking of champagne on the mountain was unlikely at $15 a glass and will be “cost prohibitive for a younger, presumably harder-partying skier demographic.” He also said he “wasn’t worried about the skill level of drinkers.” He said the sled area would be roped in and would have signs warning skiers not to take drinks out of the bar area.
The bar will feature umbrellas, lounge chairs, a solar-powered sound system, flags, and other features that will make it stand out in the snow.”
What It Means: It’s tough to keep up with Aspen, isn’t it. Just when Steamboat thought it’s registered trademark of “champagne powder®” was well-protected, along comes an interloper.
Photo: Courtesy Veuve Cliquot