The season-pass war that has reshaped the resort industry in recent years is getting a new tactic: injury insurance. 

Telluride ski area has partnered with Spot, a startup insurance provider to offer $25,000 insurance policies for skiers injured on the mountain. The no-deductible Spot insurance coverage will be included in the price of every lift ticket and season pass Telluride sells. (Telluride hasn’t released the price for tickets and passes for the coming season.)

Spot is working with many other resorts for the coming season, CEO and co-founder Matt Randall said. “We plan to be live on a number of mountains next season.”

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