21
Fri, Sep

Alterra Ups The Pass Game With The Ikon Pass: 23 Destinations

Newly named Alterra Mountain Company has announced its 2018-2019 pass product, the Ikon Pass, joining with six other big resort players to offer skiers and riders the Ikon Pass with 12 destinations from Alterra Mountain Company and 11 destination partners spanning nine states and three Canadian provinces.

The Ikon Pass gives skiers and riders the opportunity to access nearly 50,000 skiable acres of terrain across the continent, with pass privileges that range from full unlimited access to a set number of days that vary by destination.

The Ikon Pass is a collaboration of seven industry leaders - Alterra Mountain Company, Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR, and Snowbird.

Powder runs at Aspen Snowmass. (Aspen Snowmass)

Alterra Mountain Company’s destinations are Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain, Deer Valley Resort, and CMH Heli-Skiing & Summer Adventures.

The new Ikon Pass stretches all the way east to Maine. (Sugarloaf)

Ikon Pass partner destinations are Aspen Snowmass, Copper Mountain Resort, Eldora Mountain Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Sunday River, Sugarloaf, Loon Mountain Resort, Alta Ski Area, and Snowbird.

Stratton is one of the Vermont Ikon Pass destinations to choose from. (Stratton/Hubert Schriebl)

“The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. “We’ve curated a community of iconic destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure.”

The Ikon Pass will go on sale in the spring and additional information including access specifics by destination, price, sale date and other pass product details will be announced in the coming weeks.

Ikon Pass by Location

California: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort

Colorado: Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain, Eldora Mountain Resort

Maine: Sugarloaf, Sunday River

Montana: Big Sky Resort

New Hampshire: Loon Mountain Resort

Utah: Deer Valley Resort, Alta Ski Area, Snowbird

Vermont: Stratton, Killington Resort

West Virginia: Snowshoe

Wyoming: Jackson Hole Mountain Resort

Ontario, Canada: Blue Mountain

Quebec, Canada: Tremblant

British Columbia: CMH Heli-Skiing & Summer Adventures - Access to special benefits to be announced soon

Ikon Pass by the Numbers*

Destinations: 23

States: 9

Canadian Provinces: 3

Total Acres: 48,840

Vertical Drop: 70,192 ft

Trails: 2,790

Lifts: 434

* Does not include totals from CMH Heli-Skiing & Summer Adventures


Read More

 

 
lssm promoBAF Promo Verticl Challenge