Western mountain lodging business is projected to post record occupancy and revenue figures for the third consecutive year, according to the most recent results released by DestiMetrics* in its monthly Mountain Market Briefing.
Taos Ski Valley has named Jesse Keaveny as its new Chief Marketing Officer. Keaveny will be responsible for helping design and execute the strategic vision and growth of the resort, including the opening of the new Kachina Peak lift this winter season, as well as helping draw additional attractions, events and visitors to Taos Ski Valley throughout the year.
Sugarbush Resort has announced several changes to its senior management team. Candice White, who has served as Vice President of Marketing for the past six years, is stepping into a newly-created role as Vice President of Communications and Brand Management. White will continue to be responsible for the Sugarbush brand, will oversee all resort communications and press relations, and will continue to oversee guest services. She will also work to develop several strategic partnerships for the Resort.
Ted Fisher of Charlotte, Vermont, has accepted the new position of Vice President of Sales and Marketing. He is a graduate of the University of Vermont where he earned a BA in History and Economics. Fisher’s prior experience includes serving as Marketing & Sales Director for Kilawatt Technologies, Marketing and Public Relations Director for Burlington City Arts, Sales Manager for Gardener’s Supply, and Vice President/Regional Sales Manager for Vermont Federal Bank. Early in his career, Fisher worked at Killington Resort, and he and his family have been avid Sugarbush skiers for over two decades.
John Hammond, currently Vice President of Mountain Operations, will take on the additional responsibility of overseeing the resort’s winter rental and repair operation.
Jim Westhelle, Vice President of Lodging and Facilities, will assume the additional responsibility of overseeing future real estate development. Westhelle was instrumental in finalizing the resort’s most recent Rice Brook Residences project, which has sold fourteen of fifteen homes. He, along with local architecture firm The Design Group, is leading the early planning phase for the next development project which will be located adjacent to Rice Brook.
Win Smith, president and majority owner of the resort, says of the changes, “I have the strongest team I’ve ever had at Sugarbush—from the executives right down to the hourly wage earners--and it’s great to be able to promote my team and watch them grow and succeed. Ted Fisher will be a great addition to the existing team, and I look forward to his arrival.”
Photo: Candice White new Sugarbush VP of Communication and brand Management at Sugarbush (Sugarbush Resort)
Rob Bevier has been named Loon Mountain’s new Snowsports Director. Bevier comes to Loon from Okemo Mountain Resort, where he has worked since 1991 - most recently as Assistant Director for the resort’s Ski and Ride School.
Dennis Barquinero named general manager at the Jackson Gore Inn at Okemo Mountain Resort in Ludlow, Vt.
Aggregated occupancy and revenue at Western mountain resorts for the month of June are continuing to post steady increases in year-over-year comparison to the same period as last year.
Jim Seely, a Las Vegas native and current member of the resort’s marketing staff, has been named Director of Marketing for Las Vegas Ski & Snowboard Resort (LVSSR).
Occupancy and revenues at mountain resorts in the Far West and Rocky Mountains continue to trend positive for the third consecutive year, according to the Mountain Market Briefing by DestiMetrics.
Colorado Ski Country USA (CSCUSA) announced that statewide skier visits totaled an estimated 12.6 million for the 2013/14 ski season, the best season on record in the state. Colorado was up more than 10 percent compared to last season and more than 8 percent compared to the five-year-average. This report is courtesy of our partners, Mountain i Journals and was written by Allen Harvey.