Western lodging bookings made in February for the remainder of the winter season and into the first months of summer were up 8.9 percent compared to the same time last year and allowed western mountain destinations to withstand the triple challenge of a volatile economy, slipping consumer confidence, and balmy mid-winter weather.
Vail Resorts, which purchased Wilmot Mountain, located between Chicago and Milwaukee, in January, has announced that they will spend $13 million to completely transform the guest experience at one of the nation’s oldest ski areas. The ski area first opened in 1938.
Mt. Hood Meadows staff gathered recently at the Oregon resort to honor four employees who have worked at Meadows for 40 or more seasons.
The Cross Country Ski Areas Association (CCSAA) announced the retirement of executive director, Chris Frado effective Oct. 7, 2016 after 30 years at the helm of the organization. "Chris has served CCSAA for so long that she absolutely defines the organization as we know it today. With her spirit and energy she has built CCSAA into an international cross country ski information center. We are so sad to see her go,” said JoJo Toeppner, CCSAA Board Chair and director of skiing for Royal Gorge, Calif.
Overall business at mountain destinations in the Rocky Mountain and Far West regions received a boost for winter bookings during January lifted by local and regional visitors according to the most recent Mountain Market Briefing by Denver-based DestiMetrics.
Sierra-at-Tahoe has named Steven Hemphill as its Director of Marketing and Sales. a Hemphill was previously employed as the California resort's communication manager before leaving to work at K2 Sports as the Digital and Social Manager.
Winter bookings edged up slightly in December boosted by strong snowfall in both the Rocky Mountain and Far West regions—despite growing instability in economic news during the month.
After nearly three years of strong, consistent monthly year-over-year increases in bookings and revenue at western mountain resorts, early booking patterns for the 2015-16 winter are neither strong nor consistent so far this season.
Veteran Ski Industry Executive Bill Jensen has joined Telluride Ski and Golf Resort as a Partner and Chief Executive Officer (CEO). Jensen has enjoyed an influential career leading three of the most successful and recognized mountain resorts in North America.