Bruce McCloy is retiring this summer after 45 years in the ski industry. McCloy has been Director of Sales and Marketing for the past 11 years at Mount Sunapee Resort in Newbury, N.H. He will work into the summer until a new Director of Sales and Marketing has been named.
McCloy began his ski industry career as Ski Vacation Coordinator at Killington, Vt., from 1972-1978. He then became Vice President and Marketing Manager at Mount Snow, Vt., for 16 years from 1978-1994.
He moved to Waterville Valley, N.H. as Vice President, General Manager and Director of Marketing and then became the Manager of Summer Development for American Skiing Company from 1997-1999. McCloy was also the Vice President and Managing Director at Sugarbush, Vt., from 1999-2001 and President of Customers First from 2001-2005.
“Bruce is the consummate ski area marketing professional and his career took him to many of New England’s leading ski resorts,” said Jay Gamble, general manager at Mount Sunapee. “He will be missed, but I’m sure he won’t miss all of those early morning snow reports. He’ll be getting first tracks on the mountain a lot more often now.”
He has served on the Board of Directors of the New England Ski Areas Council (NESAC) for over 30 years.
Bruce and his wife Kate plan to stay in Sunapee. They have three children, Kelly, William and Hilary, and five grandchildren.
“These 45 years have gone by in a flash. I feel so fortunate to have found a place in this vibrant and challenging industry,” says McCloy. “To be able to spend my whole career doing something that I fell in love with on my first high school ski trip is a blessing. Being surrounded every day with co-workers and guests who share my passion for skiing and riding never made it feel like ‘work’.”
Photo: Bruce McCloy is retiring after 45 years in the ski industry. (Mount Sunapee)