Fifty years ago, a bunch of ski areas in New England had the idea to provide a consistent platform to serve up snow conditions information so that you, the skier and snowboarder, would know exactly what the conditions were at the mountain.
What started in 1968 as the New England Ski Areas Council, soon became SnoCountry, and began by collecting and distributing snow conditions information all over the radio. Over the past 50 years, SnoCountry expanded its media landscape, and now reaches more than 550 radio stations, 37 television markets, and millions of skiers and snowboarders through its digital channels as they plan their next on-mountain adventure.
SnoCountry continues to expand its digital and broadcast reach as the leading source of current, credible and unbiased ski and mountain resort information to promote the on-mountain experience for ski resorts throughout North America.
Here is a quick look back at how it all started 50 years ago in Woodstock, Vermont, and a peek at what the future holds for SnoCountry.